Marketing & Events Management
Assistant Professor – Marketing & Events Management
Qualification: Ph. D. (Hons) in Marketing, University of Piraeus, Greece
- Advertising
- Digital Marketing
- Marketing Research
- Marketing Communications
- Consumer Behavior
- Social and Economic Policies.
Books
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- Theofanidis, F., Abidi, O., Erturk, A., Colbran, S. and Coskun, E., (2024), Digital Transformation and Sustainable Development in Cities and Organizations, IGI Global Book, DOI: 10.4018/979-8-3693-3567-3, ISBN13: 9798369335673, EISBN13: 9798369335680.
- Erturk, A., Colbran S., Coskun, E. Theofanidis, F. and Abidi, O. (2024), Convergence of Digitalization, Innovation, and Sustainable Development in Business, IGI Global, ISBN13: 9798369307984, EISBN13: 9798369307991.
- Skountzos, T., Stomblos, N., Vovikis, A. and Theofanidis, F. (2007), Inter-industry relations of the Greek Economy at national and regional level, Athens Academy (in Greek)
Book Chapters
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- Simovic, V., Theofanidis, F., Antonijevic, M., Rahat, M. and Nissi, Y., (2024) “The differences in perceptions of continuous intention to use mobile banking apps: Evidence from Kuwait and Serbia”, published in Convergence of Digitalization, Innovation, and Sustainable Development in Business: Book Chapter, Editors: Erturk, A., Colbran S., Coskun, E. Theofanidis, F. and Abidi, IGI Global, ISBN13: 9798369307984, EISBN13: 9798369307991.
- Ottesen, A. and Theofanidis, F. (2017), “A Simulative Comparison of Output Commercial Value, Employment and Pollution Levels between a Chemical Cluster and a Standalone Aluminum Smelting Plant”, Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy: Book Chapter 43, Editors: Benlamri, R. and Sparer, M., ISBN978-3-319-43433-9.
- Theofanidis, F. and Livas, C., (2010), “A Comparative Analysis of Segmentation, Targeting and Positioning in the Greek Banking Sector: The Cases of EFG Eurobank Ergasias and Citibank”, Essays in Honour of Prof. Petros Livas, University of Piraeus, pp 699-717.
- Theofanidis, F., (2010), “The use and effect of music in TV ads towards the influence of consumer behaviour in accordance with Classical Conditioning Theory”, Essays in Honour of Late Prof. Vartholomaios, University of Piraeus (in Greek).
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Publications in international scientific journals (peer review)
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- Karali N., Livas, C. and Theofanidis, F. (2024), “Technological Innovativeness, Entrepreneurial Proactiveness, and Performance in Established and International Women-Led Companies”, Journal of Women’s Entrepreneurship and Education, JIF: 0.16 (2022), SJR: indexed in Q3 (best quartile), https://doi.org/10.28934/jwee24.12.pp207-226
- Livas, C., Theofanidis, F., & Karali, N. (2023), Consumer sentiment toward international activist advertising, Innovative Marketing, Vol 19, Issue 2, pp 250-260. JIF: 1.68 (2022), SJR: indexed in Q3. http://dx.doi.org/10.21511/im.19(2).2023.20.
- Elbeheri, G., Theofanidis, F., Al Muhareb, K., Al Hamwi, H., Mahfoudhi, A. & Everatt, J. (2023), Learning support provisions for post-secondary students with disabilities in Kuwait, Psychology Research and Practice, Vol. 2. Doi: 10.37155/2972-3086-0201-3.
- Theofanidis, F. and Rahat, M. (2023), Investigating the Factors Which Determine the Adoption of Mobile Banking Apps by Youth: The Case of Kuwait and Serbia. Proceedings 85, 31. JIF: 0.3 (2022), https://doi.org/10.3390/proceedings2023085031
- Karadagli F., Theofanidis F. and Beytullah, E. (2021), Consumers’ Evaluation of Flushable Products with Respect to Post-Disposal Effects in Wastewater Infrastructures, Journal of Cleaner Production, Vol: 278, https://doi.org/10.1016/j.jclepro.2020.123680, JIF:7.246 (2019), SJR: indexed in Q1, ABS ranking: 4/ABDC ranking: A.
- Elbeheri, G., Everatt, J., Theofanidis, F., Mahfoudhi, A. & Muhareb, K., (2018) Attitudes of academics to special needs accommodations in Kuwait, International Journal of Inclusive Education, DOI: 10.1080/13603116.2018.1508517, SJR: indexed in Q1, JIF:1.053 (2018).
- Atyeh, M. and Theofanidis, F. (2017), Exploring the relationship between economic sectors and the Kuwaiti stock exchange, International Journal of Commerce and Management Research, Vol 3, Issue 1, pp 06-09.
- Theofanidis F. and Karagiannopoulou A. (2013), “Exploring the Touristic Image of Greece”, Tourism Issues Tourism Science Review, Vol: 16, Athens, Greece.
- Theofanidis, F., Makri, V., Mayroeidis, V. and Iliopoulos, D. (2011), “Profiling Student Smokers: A Behavioral Approach”, Management of International Business and Economic Systems (MIBES), MIBES Transactions, Vol. 5, No. 2, pp. 136-157.
- Mardas, D., Theofanidis, F. and Fillipidou, S. (2011), “How work context affects public employees’ cognitions”, International Advances in Economic Research, DOI 10.1007/S11294-011-9329-9. ABS ranking: 1, ABDC ranking: C.
- Theofanidis, F and Livas, C., (2007), “The battle of Marathon: Strategic Segmentation, Targeting and Positioning in Ancient and Contemporary Greece”, Journal Innovative Marketing, Vol 3, Issue 4. JIF: 1.68, SJR: indexed in Q3.
- Malindretos, G. and Theofanidis, F. (2007), “Evolution and Coexistence of Modern Marketing and Logistics: New Holistic Approach, Review of Economic Sciences.
- Malindretos, G. and Theofanidis, F. (2007), “Marketing Distribution Channels in the European Automotive Supply Chain: The Greek Case”, Archives of Economic History, Vol XIX, Issue 1.
- Theofanidis, F. (2007), “Music and Marketing: analysis of the music content of Greek TV advertisements”, Spoudai, Vol 57, Issue 3 (in Greek).