Marketing & Events Management
Associate Professor – Marketing & Events Management
Qualification: Ph. D. in Management, University of East Anglia, United Kingdom
A multi-disciplinary academic, accomplished lecturer in computing, management and marketing sciences and researcher, who has published over 30 journal and conference papers, gaining over 900 citations on Google Scholar and over 5,000 reads on ResearchGate. Main research interests include artificial intelligence, machine learning, social media, digital marketing, branding and consumer behavior.
https://scholar.google.co.uk/citations?user=RgpdQwoAAAAJ&sortby=pubdate
- Williams, W. Knight, H. Rutter, R. Mathias, M. (2022). “A Study of the Convergence Between Entrepreneurship, Government Policy, and Higher Education in Oman.” in Developing Entrepreneurial Ecosystems in Academia
- Rutter, R; Barnes, S; Roper, S; Nadeau, J; Lettice, F. (2021) Social Media Influencers, Product Placement and Network Engagement: Using AI Image Analysis to Empirically Test Relationships. Industrial Management & Data Systems. (A Ranked.)
- Barnes, S; Rutter, R; La Paz, A; Scornavacca, E. (2021) Empirical Identification of Skills Gaps between CIO Supply and Demand: A Resource-Based View Using Machine-Learning. Industrial Management & Data Systems. (A Ranked.)
- Nadeau J, Rutter R & Lettice F. (2020) Social media responses and brand personality in product and moral harm crises: why waste a good crisis? Journal of Marketing Management. (A Ranked.)
- Barnes S.& Rutter R. (2019) “A Framework for Facial Image Analytics Using Deep Learning in Social Sciences Research”. In Digital Economy. Emerging Technologies and Business Innovation (pp.315-320) Springer, Cham, ISBN: 9783030308735
- Rutter R, Nadeau J, Aagerup U & Lettice F. (2019) The Olympic Games and its branded sponsors: Brand personality and positioning with associative sponsorship. Internet Research (A ranked.)
- Medjani F, Rutter R & Nadeau J (2019) Social Media Management, Objectification and Measurement in an Emerging Market. International Journal of Business and Emerging Markets (C ranked.)
- Alserhan B, Wood B, Rutter R & Halkias D. (2018) The Transparency of Islamic Hotels: ’Nice Islam’ and the ‘Self-Orientalising’ of Muslims? International Journal of Tourism Research (A ranked.)
- Rutter R, Hanretty C & Lettice F. (2018) Political Brands: Can Parties Be Distinguished by their Online Brand Personality? Journal of Political Marketing. (C Ranked.)
- Rutter R, Nadeau J, Lettice F, Lim M and al Shamisi S. (2018) Place Branding of Seaports in the Middle East. Place Branding & Public Diplomacy. (B Ranked.)
- Rutter R, Chalvatzis K, Roper S & Lettice F. (2017) Branding instead of product innovation: a study on the brand personalities of the UK’s electricity market. European Management Review. (A Ranked.)
- Rutter R, Lettice F & Nadeau J. (2017) Sincerity or Competence: Anthropomorphised University Marketing Communications. Journal of Marketing for Higher Education. (C Ranked.)
- Rutter R, Roper S, & Lettice F. (2016) Social Media Interaction, the University Brand and Recruitment Performance. Journal of Business Research. (A Ranked.)
- Dedoussis, V & Rutter, R (2015). “Change management on a grand scale in the Gulf: Prospects and Challenges of Nationalisation” in Handbook of Research on Organizational Change Management Strategies (pp. 301-327) Pennsylvania, IGI Global. ISBN: 9781466695337
- Rutter, R. (2014). “A Retailer Perspective of E-commerce Brand Management” in E-commerce platform acceptance: Suppliers, Retailers, and Consumers (pp. 101-128) Springer, Cham. ISBN: 9783319061207